Blogging for Business: Week 10 Post 1

Adding human interest to a business blog can be a great idea depending on the type of business involved and the type of personal touch the business uses.  A great example of this that I recently found was from one of the horseback riders that I am following on social media, who of course is also a potential customer of my horse equipment Ebay sales business (the business that I am promoting for this class).  This woman runs a horse training business (she trains both horses and riders) and is also an active horse show competitor.  In her blog, she gives the details of her competition campaign.  She describes the ups/downs/blood/sweat/tears of traveling with horses, caring for horses and competing at competitions all over the U.S. and also in Europe.  She injects quite a bit of humor into her posts as well.  She also briefly touches on the emotions involved and challenges she faces of maintaining her family life with her husband and teenage son in the midst of work and travel.  The blogs are very "real", uplifting and enjoyable to read, and give potential customers a great feel for the amazing person that she is.  This blog was the perfect case in point for adding a personal touch to blogs.

I think personal touches in blogs are appropriate as long as the amount of personal information does not become un-professional, excessive or negative.  The type of business that is being promoted and the image of the business also makes a difference.