Email newsletters are another method to connect with the customer on-line. For my business of selling horse equipment on Ebay, a newsletter would be a great way to alert my customers that I have new equipment listings on Ebay. In fact, Ebay already has this functionality.
When a user sets up a "store" on Ebay, that user gets a button that allows the "visitors" to the store to subscribe to a newsletter. I don't know whether the user gets to see their followers' email addresses, I'm guessing Ebay keeps control of those, but it allows the user to send newsletters. I visited a tack store on Ebay and subscribed to her newsletter. She sends out her letter about once a month and describes any new listings she has, or any price reductions. I like her emails. They are short and easy to glance through. I think keepings emails short and to the point is best because people receive many emails throughout the day, its not like social media where the user is there to "hang out". For example, when I am going through my emails, I make a very quick decision whether to delete or read it. A message has to be pretty short and quick for me to spend the time reading it.
I think that a newsletter would be perfect for letting your customers know what you are selling without them having to go to Ebay. This would be good for catching people who are not current on the look out for horse equipment.
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