This week I researched social advertising by companies similar to my business. All of the advertising used visuals to draw my attention. The use of visuals is very effective to get my interest. Also, the continued barrage of visuals from a company eventually makes me more likely to buy something from them because they are at the front of my mind.
One company posts ads on Instagram that ask a question about a picture and promise a $10 gift certificate as a reward for being the first to answer the question correctly. I found this type of advertising very effective because it appeals both to people that like to get a discount and to people who are very competitive. The thought of "winning" something is very appealing. I find myself scrolling through the feed to find this promotion. I also pay more attention to ads coming from this company because I am anticipating the chance to win something.
I believe that social media advertising is very effective because it feels very personal. The advertising is arriving on your computer, in your news feed. It is found among posts from friends, so often I see ads just after I have seen pictures of my friends doing something funny. I am feeling happy and connected to my friends and it carries over to how I feel about the advertisement in the next post. In that way, I think that social media advertising is more effective than traditional advertising because of the personal nature of the news feed. In contrast, I ignore ads on the right hand side of my screen! I feel like those ads are intrusive.
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