For the purposes of this class, I am marketing my horse equipment (tack) listings on Ebay. From my research into marketing in the horse industry in general, it appears that the major social media that others are using are blogs, newsletters (including newsletters sent through Ebay), Facebook, Twitter, Instagram, Pinterest (rarely) and Youtube. I have researched tack sellers that sell in a physical store, online through their websites and those that sell on Ebay. I have also researched related industries such as national horse show organizations, magazines, horse trainers and horse sellers. Google+ and LinkedIn do not seem to be used much by this group. I will be doing further research on these for the Monday assignment.
So far, my social media strategy for the class has included Facebook, Twitter, Instagram and a newsletter. To expand my business, I could use add Youtube and Pinterest to my social media strategy. Youtube specifically is used frequently by my target market. My target market uses Youtube to view horses for sale and to share competition and training videos. Several other tack sellers (mostly those with physical stores) have used Youtube to explain the features of products or to promote events occurring in their stores.
Monitoring changes in social media use by my target market will be an important factor in connecting with them. Following my competitors and associated businesses and organizations will alert me to changes in social media use.
No comments:
Post a Comment