I investigated Google+ in a little more depth. I could not find any of the groups that I follow on FaceBook or Instagram, so perhaps using this platform could get me in contact with a different group of horse owners. I found two communities that are active. The most active is "Horses" with 44,286 followers. This community had recent posts and each post had 30-50 comments. This is the type of community that would probably be worth joining and becoming active. It is not a community with a great deal of advertisements, so I would have to become involved in the discussion before I mentioned my Ebay sales. Another community I found is "Horse and Rider" with 10,879 followers. It is a community moderated by a popular horse magazine and seems to have a fairly active discussion with recent posts. The Equestrian Blogger's Network (1080 followers) looked interesting, but I noticed that none of the posts had more than 3 comments. It seemed like blogging into a vacuum. Many of the communities and people that I found in my search don't have many followers. There was one ghost-town community I found (Horse and Hound) with 21,833 followers, but no new posts since Sept. 2015. I'm thinking that if I become active in one or two of the communities, that might also lead me to other discussion groups.
I looked into the Groupon website because I have not used them before. In the horse-industry, I found Groupons for riding lessons, reduced price tickets to the Del Mar National Horseshow and horse riding/wine tours. I do not think this would be an effective place to advertise coupons for my Ebay sales. The items that I am selling are too specialized for this kind of promotion. I also went to the Living Social website and I do not think it would work for my business.
I also looked on Yelp under horses. I found reviews for riding instructors and horse boarding facilities. I do not think it is applicable to my business.
No comments:
Post a Comment