Week 13 Post 2

The business I chose for the purposes of this class is a business that promotes my horse equipment sales on Ebay.  The inventory I have consists of the items that I am currently helping a friend of mine sell.  Using social media to promote this type of inventory has its challenges.  The major challenge is that I only have "one" of everything.  For example, I am selling three of my friend's saddles.  For each saddle, I only have one model, one color and one size.  So if I was able to reach someone who happened to want that model of saddle, I do not have a selection of colors and sizes.  I only have one.  I also may or may not have the accessories that a saddle buyer would want to go with their saddle.  I guess what I am trying to say is that my inventory is basically like a garage sale (which is why it is perfect for Ebay).  So, I have the choice of advertising each listing separately for the specific item that I have or trying to drive potential buyers to browse my "garage sale" of items.

I would rather use advertisements that are seen in the news feed rather than on the right hand side.  If I chose to advertise each of my listings I would certainly use a photo ad.  I also have the option of including more than one item in the photo.  If I took an attractive photo of a group of items, I might be able to advertise more than one EBay listing per ad.  I could also try the multi-product ad, where I could include several pictures of listings in one ad.

I might be able to use a video ad if I could think of a clever or funny way to showcase my items.  Using local ads would not help me because I am selling on-line.  Event ads are not applicable to my business.

Using the "Boost Sales" option should work for me.  I know that my target market is female between the ages of 17-45.  My target market would also list horses as an explicit interest.  Also, from my target market's interests and behaviors on Facebook, I should be able to choose horses as an intrinsic interest.

I would want to post ads when I have new listings on Ebay.  I would like to keep my budget as low as possible.