Friday, May 19, 2017

Week 15 Facebook Analytics

Yea! The Tack Shed has more than 30 likes now on Facebook.  I was able to access the Facebook analytics in the Insights tab.  This tab allows the user to see the likes obtained, post engagement, reach and page views.  It also gives reach and engagement for each specific post.  Organic posts are compared to Paid advertising posts.  These analytics would give the user a great deal of information about how people are interacting with their posts and also which type of posts do better than others.  That way, the user could tailor future posts.  The user is also able to "Boost" posts that might create a lot of engagement.

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