In order to better understand Google Analytics, I watched some of the videos at the "Analytics Academy". I started with the Beginner videos. From the videos, I learned that Google Analytics would allow a business to monitor how their customers used their website. As of right now, my business does not have its own website. I am selling my inventory on Ebay. However, in the future, if I had my own website, Google analytics could be used to track how users progressed through a purchase. It would tell me which pages of my site a user browsed. It would tell me what kind of device the user was using (i.e. desktop, phone), which language their browser was set to, and how they got to my site (google search, ad click, email marketing campaign). It will also track where the user is located geographically.
All of this information would be important to my business. If I found that users were getting stuck at a certain place on my website, I could improve the site to create better flow through a transaction. If I found that users only arrived at my site from email marketing campaigns, I could try to improve the other avenues of arrival, including using better key words. The results from the Google Analytics would allow me to improve my online interactions with customers.
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