Week 14: Creating Ads on Social Media

I was surprised how easy it was to create ads on Facebook/Instagram.  I also was surprised at how specialized the demographics could become.  I was able to choose my exact target market: females age 16-45 who are interested in horses, and specifically the equestrian sports of dressage, eventing and showjumping.  I created several ads in FB, all with different objectives.

The objectives of the three ads above are to encourage people to visit my Ebay listings website.  The first ad consists of multiple images that would interest my demographic.  By saying "Check with Us before you buy new", I am informing the viewer that I am selling used tack at prices that are more reasonable than new tack.  At the bottom of the images I claim "reasonable prices" and "fast shipping".  The aim of this ad is just to inform.  The second ad shows a single image that might interest my demographic.  The third ad uses a play on words to inform the viewer that I am selling expensive items at lower prices.

Another objective for ads is to draw my demographic to a blog.  If I can establish my blog as a place to get great training information, a later call to "buy" could be more effective.

A third objective for ads would be to sell.  The following ad uses an image and tells the viewer to "buy now".

Another objective of ads is to generate "likes".  I am offering a discount for "liking" my page.