The business that I am promoting for purposes of this class is called "The Tack Shed". I am helping a friend sell her used horse training equipment (also called "tack") on Ebay, so I decided that my FB business page would promote my Ebay listings. My FB page links to my Ebay item list. Selling on Ebay is a very visual. All items are listed for sale with multiple photos, and buyers examine the photos to compare products. Therefore, social media platforms that allow me to include visuals will be great for promoting my business.
The next question is, which sites appeal to my target market? My target market is women age 15-45 who ride horses in the sports of eventing, dressage or jumpers. From what I have observed through my personal FB friends who fall into my target market, Facebook, YouTube, and Instagram are the best social media sites. On Youtube, my target market shares competition and training videos. It would be possible to make videos of the tack that I am selling and also discuss how it can be used. The YouTube videos could then be shared on my business page as well.
Instagram would be a great site to share pictures of new tack listings on Ebay. I plan to start a business Instagram account for this assignment.
No comments:
Post a Comment