Week 7 Post One: Pages that my Business Likes

I decided to go in a different direction with my Facebook business.  I changed my business name to The Tack Shed.  This FB page promotes my Ebay selling page where I am selling items of horse equipment.

My target market will be horse owners who ride English and most likely participate in the sports of dressage, hunters, jumpers or eventing.  My target market is mostly women age 15-45 who are looking to save some money in a very expensive sport/hobby.  Since my customers are buying on Ebay, they can live anywhere in the U.S.   I do not ship international.

I chose 7 organization/business pages to like as my page.  All of these businesses and organizations are important to my target market.  I started with a several local (Californian) sites.  Liking these pages as my business will leverage exposure to my business.  I can comment as my business on appropriate posts from these pages.  My comments will show up as being made by my business.

Galway Downs:  This is a local (Temecula) horse show venue that hosts many horse shows throughout the year.  In addition, horses are boarded at the venue for training.  All of the people who attend the shows and board their horses at Galway are my potential customers.

Copper Meadows: This is another local (Ramona) horse show venue that hosts horse shows throughout the year and boards my potential customers' horses.

CDS-Juniors:  This page is for California's junior riders in the discipline of dressage.  These riders might be looking to buy used tack to save money.

Riding Magazine:  This is a magazine published in California.  It is very popular and contains local advertisements and news about the local show scene in addition to general articles about horse care.

United States Pony Club:  A nationwide club for children/teens who ride horses.  Pony clubbers often buy used equipment because their parents want to save money.

USEA (United States Eventing Association): National association for the equestrian sport of eventing.

USDF (United States Dressage Federation): National association for the equestrian sport of dressage.