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| The view walking the neighborhood trails |
The first website I have been using very frequently lately is:
I have been helping a friend sell her horse training equipment so I have been visiting the site daily.
1. They are effective because their site is so easy to navigate and also because they have created a culture of fair dealing. By implementing a review system in which both the buyer and the seller get to "rate" each other, they have fostered a place where it is safe to buy and sell almost anything.
2. Their website is designed to be easy to use. There is a great deal of information on the site, but it is well-organized, and somehow manages to avoid looking too busy. They have navigation menus at the top of the screen. When you are shopping for items, there are tabs on the left side of the screen to help you narrow down your search.
3. What makes me come back is that it is very easy to go through the sales process, and just as easy on the buying side. Their "help and contact" link works really well. I have used this link several times. What I like best is that if their pre-printed language doesn't help, I can get help from the Ebay community. I can also click on a link to have one of their customer service agents call me. I have used this service 3 times. Each time, the agent called me within 2 minutes! They were able to help me to my satisfaction each time.
4. I'm not sure what I would like them to improve. The great thing about EBay is that they are constantly changing and improving their service! I have been using it since about 2009, and a great deal has changed. I do not see any social media widgets on the site. I had to google to find Ebay's facebook page. The page has over 9 M likes. The posts are frequent and most posts have likes and replies.
The next website I use frequently is:
I use this website to order coffee for our Nespresso machine.
1. The site is effective because it clearly establishes Nespresso's brand. From the look of their site, I infer that Nespresso's products are very high quality and the coffee will bring more "luxury" to my life. I compared the site to Miele's site and Keurig's site (two other espresso makers). Neither of those brands conveyed as much "luxury" on their websites. In fact, Miele, which sells very high end espresso makers, has a site that looks very similar to Home Depot's site (functional certainly, but not necessarily super high end).
2. This website is designed much like the Apple website. Like Apple, the background and text colors are black and white. This color scheme makes their products look so beautiful. The coffee is sold in jewel-tone pods and they look amazing against the background. The website conveys a feeling of luxury. The site is really busy, yet it manages to look very clean.
3. What keeps me coming back is that I love their coffee. I also like visiting their website. The ordering process is very simple, and I like to click on the different color coffee pods.
4. Nespresso includes their social media widgets on the website. They placed them at the bottom of the home page. I have noticed that many websites do this, and I'm not sure why. It seems to me that they should be at the top of the page.
I commented on the following blogs: Gina Schwendel, Priscila Jourdan, Jordyn Getz and Charles Coogan.
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